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Google pulled down payment app PayTM from its app store on Friday for allegedly violating the company’s gambling policy.

Google pulled down payment app PayTM from its app store on Friday for allegedly violating the company’s gambling policy.

The reason for this action given by Google is that Google doesn’t allow online casinos or support any unregulated gambling apps that facilitate sports betting and this policy includes apps that lead consumers to an external website that allows them to participate in paid tournaments to win real money or cash prizes.

The blogpost does not mention Paytm specifically or Paytm games, however, Paytm was one of the many apps taken down for the violating the gambling policy.

Google said it has these policies to protect users from potential harm, and when an app violates these policies, they notify the developer of the violation and remove the app from Google Play until the developer brings the app into compliance.

A warning was also issued in the occasion of repeated policy violations, Google may take more serious action which may include terminating Google Play Developer accounts.
The trouble arose over a Paytm Cricket League contest unveiled on Friday morning, which allowed users to win stickers featuring their favorite cricket players and then win cash for every five stickers collected. Paytm has had a “Scratch and Win” promotion on its app all along and like many of its rivals including Google Pay and Amazon Pay, lures users with cash-back promotions.

The latest episode between Google and Paytm, bitter rivals which vie for users, merchants and market share, illustrates the competition in India’s fast expanding digital economy. The country’s digital payments market is forecast to surpass $1 trillion by 2023, according to Credit Suisse, even as more rivals including Facebook Inc’s WhatsApp payments service seek to compete.

The five-sticker game conceived by Paytm was straightforward and no more a gambling opportunity than Google Pay’s own cash-back promotions. If India wants a flourishing digital ecosystem, no one player should have such inordinate power.

Google holds a monopoly with its Play Store and this is a very random action they’ve taken against Paytm, this has the opportunity to set off a discussion that’ll lead to the regulators overseeing Google’s powers, especially in areas where Google itself is a competitor.

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